Our founder, Gifford, is a passionate clinical psychologist. He believes in increasing mental health awareness and providing mental health treatments for all. His previous working experiences include the Institute of Mental Health (IMH), the award-winning, multi-disciplinary Response, Early intervention and Assessment in Community mental Health (REACH) team, Thomson Paediatric Centre (The Child Development Centre), Singapore Armed Forces Psychological Care Centre, and in Mind Care Therapy Suites.

Gifford believes that self-awareness and compassion plays a big role in understanding the functions of our many behaviors in various settings. This explains why since childhood and adolescence, we adopted and maintained certain maladaptive behaviors. The recognition of these functions and behaviors, combined with therapy techniques, can help clients to learn to change and improve their current thoughts, feelings, and behaviors.

Gifford uses a combination of Cognitive Behavioral Therapy (CBT), Eye Movement Desensitization Reprocessing (EMDR), Schema Therapy and Emotion Focused Therapy (EFT) to help clients achieve their goals and enable them to be better. Gifford also conducts psychological assessments to help clients better understand themselves.

Gifford lectures in a local university and he was awarded the Excellence in Teaching Award. Gifford has also conducted several trainings and talks in schools and at public forums.